Semi Casual Chinos

Semi Casual Chinos

Cotton

Contemporary, chic purity and spontaneous sensuality. A casual luxury womenswear brand from Hong Kong dedicated to clean, timeless pieces with special attention to fabrication and cutting. Launched in Sep 2014. It started as a little project of Cerine Lee’s, founder and designer of The Surian, who identified the lack of bourgeois bohemian local brands in the market. Her vision is to build a brand European in its design elements but Asian in form, with luxurious details yet affordable pricing. She seeks to create wardrobe classics that will complement the customer’s wardrobe rather than trendy items that will only last for a season.