Novelty Lane established in 2011.
Our aim is to provide a platform for those potential and rising Hong Kong and Macau designers to sell,
promote and to exhibit their collections and products,
also to provide one stop service for designers to build up their brand image and to expend their business.
We connects independent boutiques and alternative brands all over Hong Kong and Macau.
We aggressive to line up different designers and brands to cross over
and do joint promotion to make noise and to draw awareness from public.